From kicks collaborations to its new autumn campaign, there’s a good feeling about the Japanese brand
Ever since new deisgn duo Humberto Leon and Carol Lim joined Kenzo in July last year, the Japanese house has seen a lot of love coming its way. The collections have looked stronger and imbued with a sense of fun that has gone down well with buyers and press alike.
The Vans collaboration was a masterstroke as it not only brought the label to a new audience but also made an everyday sneaker into something incredibly covetable. How could you not have a good day wearing these? And the brand’s new autumn campaign (top) is pretty darn good too, following on neatly from spring’s freshness and energy below.
It’s exciting when a label with over 40 years of history has the vision, bravery and dynamism to make the move to something more modern - it’s definitely paying off for Kenzo and is something other brands would do well to take note of.