Not only have the brands been positive but they showed off exciting new looks and concepts.
For too long now I’ve heard about the doom and gloom which is affecting not just people’s bottom line but also their creative mind.
In times of strife I personally think that brands should be thinking of how to adapt and not playing it safe and keeping to the same old things they’ve always done.
It has been clear at the Florence show that kidswear brands have placed their money behind trends they think will pay off.
There has been a huge amount of white around this week, and I’m not just talking about the snow we’ve seen on the ground. Lots of kidswear brands have bought into white products, whether it be white parkas with a fur trim, or fully white outfit with crystal clean dresses and trousers.
Puffa jackets have been another bold move from the kidswear industry. Outerwear is a tough one given the mild winters we have had of recent years, however the labels I have seen over the last few days have seemed confident and are offering an array of great looking puffas in a rainbow of colours, so much so that now I’m wishing I could fit into a coat for a girl aged 12.
I think adult brands could learn from the confidence on display here. There is a great feeling of optimism among the kidswear industry, something which I hope is contagious.
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