Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Kidswear trade show Pitti Bimbo has been a revelation

Not only have the brands been positive but they showed off exciting new looks and concepts.

For too long now I’ve heard about the doom and gloom which is affecting not just people’s bottom line but also their creative mind.

In times of strife I personally think that brands should be thinking of how to adapt and not playing it safe and keeping to the same old things they’ve always done.

It has been clear at the Florence show that kidswear brands have placed their money behind trends they think will pay off.

There has been a huge amount of white around this week, and I’m not just talking about the snow we’ve seen on the ground. Lots of kidswear brands have bought into white products, whether it be white parkas with a fur trim, or fully white outfit with crystal clean dresses and trousers.

Puffa jackets have been another bold move from the kidswear industry. Outerwear is a tough one given the mild winters we have had of recent years, however the labels I have seen over the last few days have seemed confident and are offering an array of great looking puffas in a rainbow of colours, so much so that now  I’m wishing I could fit into a coat for a girl aged 12.

I think adult brands could learn from the confidence on display here. There is a great feeling of optimism among the kidswear industry, something which I hope is contagious.

To get unlimited access to all articles on Drapersonline.com you will need to take out a full subscription. Subscribe now with our introductory offer and save £50 on the standard rate!

Readers' comments (1)

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.