There are two things they say you should never discuss – politics and religion. Ecommerce consultant Leon Bailey-Green is not only prepared to discuss the taboo subjects but he has put it all down in his new book, The Candid Shop.
Better known in the industry for The Online Fashion 100, Directors of .com and a number of other networking events, Bailey-Green’s latest book is a collection of his views on a range of political, social and cultural topics, many of which will startle his industry contacts. Comments such as “famous for being famous celebrities are better role models than Olympians” and “women should use sex appeal to get ahead in business” will no doubt cause a reaction.
The opinions are hugely controversial and it may come as a surprise to many that Bailey-Green is prepared to put himself in the limelight in this way. However, this is not the first time that he has had projects outside of the world of online fashion - who can forget his single release “It’s on the Internet” for the Inspiring the Future charity.
More recently, Bailey-Green published his first book, Affairs of an Internet Business which stirred up many a speculation in the industry as to who the protagonists’ characters are based on.
Before the release of The Candid Shop, Bailey-Green went to industry colleagues and canvassed their views (on film of course) on his latest venture. As Nish Kukadia chief executive of Secret Sales, sums up “You’re going to piss off a lot of people. You’re certainly going to change people’s opinion of you.” Technology reporter Kate Russell also has a stark warning for Bailey-Green – “Thicken your skin up and get ready for some arguments.”
So why has Bailey-Green decided to open up in this way – and in such a public forum? One thing he does not shy away from is controversy. He may appear quiet and reserved but he is not afraid to say what he thinks on almost any topic - as the book proves. Whilst some may question whether it works to mix industries as Bailey-Green does, often merging reality with fiction and playing himself in the starring role, it doesn’t appear to have had any detrimental effect on the ecommerce expert. If anything the opposite – industry insiders seem to have warmed to the man behind the glasses even more.