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L.K Bennett embraces the power of the fashion blogosphere

Hot on the six inch heels of high street giant H&M, who teamed up with Vogue editor Anna Dello Russo last month to create a sell-out accessories collection, L.K Bennett are the latest label to focus on the fashion pulling power of the Frow, announcing a design collaboration with Caroline Issa, fashion director of Tank magazine.

The limited edition collection will reflect the editor’s position on the cutting edge of high-fashion and will feature six pairs of shoes, including sandals, shoe boots and loafers, as well as two bags.

With price points ranging from £245 for shoes and £275 for bags, the L.K. Bennett London by Caroline Issa collection will be available from February 19 at flagship stores in the UK, the US, Ireland, the Middle East, France and at lkbennett.com.

Regularly whipping street style photographers into a frenzy during fashion week, Issa’s covetable chic and effortlessly quirky sense of style has cemented the editor as a trendsetting icon in the blogosphere. Through the design partnership, L.K Bennett is highlighting an important change in fashion hierarchy, namely the increasing influence of fashion writers within the industry.

Boasting a mantra of ‘let your shoes do the talking’, shoppers can expect the fashionista’s line to include heavily embellished pieces complete with neon shades, Thai-inspired embroidery, flowers, zigzags and pom-poms- undoubtedly a stark contrast to the sophisticated British heritage style for which L.K Bennett is renowned. 

The edgy, fashion-forward range is sure to attract a younger clientele, but as the label moves away from the nude pumps Kate Middleton has come to immortalise, the brand may be at risk of alienating their core customer base.

Yet despite the fact that the vibrant collection may not be to the taste of the quintessential L.K Bennett customer, given the fashion kudos and influence that Caroline Issa carries, there is little doubt that this bold step out of the brand’s comfort zone will inject fresh interest, excitement and a surge in profits into the luxury label.

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