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London Fashion Week Day 1: Runway to retail

Drapers fashion director Ian Wright pulls out the key looks and trends that’ll be hitting stores come August.

LFW was opened with one of the week’s most commercial designers - a statement of intent if you like - Zoe Jordan. The simplicity of the block colours and slightly boyish cuts will work well at all levels of the market providing decent quality textiles are used while the big checks, poppy tones and graphic construction are all easy wins. Meanwhile over at Eudon Choi, the mannish coats, fuller skirts and fluid trousers deserve to be commercial hits - the coats should be a simple to incorporate into a buy but all but the more fashion forward (and epically tall) customers might not be quite ready for super long, swishy trousers just yet.

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