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London Fashion Week Day 4: from runway to retail

Commerciality reigned supreme, even with kings and queens of off-the-wall style, says Drapers fashion director Ian Wright.

It was noticeable that considering London is known for its gifted designers who push the boundaries, how much of the collections were significantly more commercial. Of course, commerciality is no stranger to some sections of the LFW schedule but this season it seems even those nearer the bleeding edge have got their business head on, dovetailing perfectly with new BFC chair Natalie Massenet’s sentiments at the Downing Street reception on Friday. The two most notable names from yesterday’s line-up to consider more saleable styles were Michael van der Ham, who eschewed his pure oddness for something a little more ordered, more beautiful, and Louise Gray, whose brand of craziness was tempered by the presence of actual clothes you could buy, wear and wash. This shows how easily it can be done - hopefully others will take note.

For more LFW news and views go to www.drapersonline.com/LFW

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