Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

London Fashion Week Day 4: from runway to retail

Commerciality reigned supreme, even with kings and queens of off-the-wall style, says Drapers fashion director Ian Wright.

It was noticeable that considering London is known for its gifted designers who push the boundaries, how much of the collections were significantly more commercial. Of course, commerciality is no stranger to some sections of the LFW schedule but this season it seems even those nearer the bleeding edge have got their business head on, dovetailing perfectly with new BFC chair Natalie Massenet’s sentiments at the Downing Street reception on Friday. The two most notable names from yesterday’s line-up to consider more saleable styles were Michael van der Ham, who eschewed his pure oddness for something a little more ordered, more beautiful, and Louise Gray, whose brand of craziness was tempered by the presence of actual clothes you could buy, wear and wash. This shows how easily it can be done - hopefully others will take note.

For more LFW news and views go to

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.