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Margiela for H&M - did NOT see that one coming

Versace yes, Viktor & Rolf even, but Margiela?

After the frenzy of their previous collabs, H&M have turned to one of the most paired back labels set up by one of the industry’s most reclusive designers to whip ‘em up again for autumn 12. I can see how the previous names Hennes (as it was always called in my circles back in the day) have fit with the H&M customer but this one seems as off piste as the Margiela name will be to their average punter.

Anywho, as the videos above illustrate (pun intended), this looks a lot more ‘designed’ than previous link-ups which can only be a good thing. How good does that car coat look? Now if they could only sort out their standard stock…

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