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Moda: The round up

It was, by all accounts, a busy Moda at Birmingham’s NEC this week.

Those brands exhibiting at the show, which took place from August 12-14, said that they were busy writing orders and despite a relatively slow start on Sunday things certainly seemed to pick up in the afternoon with the halls continuing to look busy for the rest of the day and into Monday.

As usual, Sunday at the show was dominated by indie buyers with Monday heralding the arrival of the buyers from the multiples including Asos, New Look, Debenhams and Secret Sales.

For buyers who did attend Moda this season, the notable highlights were the launch of the show’s new Flip, streetwear section, which while not overly large in its inaugural season, did a good job of differentiating itself from the rest of the show and included a BMX display area sponsored by streetwear brand Animal.

Away from Flip, the menswear and footwear areas both looked strong with Farah, Dockers and Morley all looking strong for spring 13 in menswear and the collection from young fashion footwear brand Rocket Dog standing out in the footwear halls.

On the womenswear side Katie Price had been scheduled to appear on the catwalk to debut her new line of accessories but pulled-out at the last minute due to “unforeseen circumstances”.

And away from the show itself, the highlight for most attendees had to be the Moda party held on the Sunday night after the show with a big screen showing the Olympics Closing Ceremony.  Just don’t mention what happened to the Formula One car parked in the show’s entrance!

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