The Council of Fashion Designers of America (CFDA) has finally woken up and smelt the cawfey and announced it is looking into the prospect of holding a men’s fashion week separately and earlier to their epically late (for the menswear buying season) main unisex week.
Seems like a sensible (if slightly late to the party) move but is it too late?
Talks of holding one in the summer seem a little too ambitious. London Collections: Men was in the works much further in advance of its launch than the time scales the CFDA is talking about so a winter season debut is more likely. Or is it? Where would it go? As I’ve been at pains to point out in previous pieces, there’s already a bunfight over space in January as LCM overlaps with Pitti which runs into Milan men’s which runs into Paris Men’s, so the only real course of action is to put it in the fourth week of the month, in other words on top of Paris Couture. No biggy as attendees aren’t shared but it’s an awfully inelegant way of getting your week on the schedule.
And when I say ‘week’, I mean ‘week’. As everything is big in America the event is bound to be fluffed up by labels who need not be showing on the catwalk but still do anyway which is all the more frustrating when you consider Calvin Klein and John Varvatos show their menswear in Milan and Ralph Lauren hasn’t done a bespoke menswear show since 2007. It’s all a bit of a mess and one the CFDA needs to get to grips with fast.