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On a mission to Moda

This Sunday I will be journeying to Birmingham’s NEC for what has now become a twice yearly ritual for me. Yep – you guessed it. It can only be time for Drapers’ biannual visit to womenswear trade show Moda.

This season Moda falls on the same day as the Olympics Closing Ceremony and also, for the first and probably the only time, before womenswear tradeshow Pure.

Once I got over the initial disappointment of having to turn down a ticket to go to Hyde Park on Sunday to watch Blur and New Order and of course the Olympics Closing Ceremony (I promise I didn’t mind really) my thoughts turned to Moda and what buyers could expect this season.

Spring 13 will see the launch of Moda’s urban and streetwear tradeshow- FLIP.  Brands exhibiting in this section include the likes of Animal, Billabong, Boxfresh, Kangol, Puma and Quiksilver. While not all of these brands are new to Moda, this is the first time they will be housed in their own specific area within the menswear section of the show.

Aside from Flip, other things of note at Moda this season will be an appearance by none other than everyone’s favourite reality TV star and glamour model Katie Price who will be launching her new jewellery line at the show on Sunday.

And of course we must not forget about the brands showing in Moda’s womenswear, menswear and footwear halls.

While traditionally a womenswear show, the footwear and menswear halls at Moda have grown every season with it now being thought of a one-stop shop for a lot of buyers. With the footwear hall particularly, there isn’t really a comparable show in the UK where buyers can see men’s, women’s and kid’s footwear all under one roof.

Overwhelming feedback from both buyers and brands at Moda in previous seasons is that it is still first and foremost an order writing show and with the Olympics in London this season it remains to be seen whether more people than usual will be making the most of this opportunity to do some of their buying outside of the Capital.

Ruth Faulkner, reporter, Drapers
ruth.faulkner@emap.com

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