With London Collections: Men now clashing with Pitti, many buyers’ first day at the Florentine show was yesterday, rather than the opening Tuesday.
But UK buying teams - whilst somewhat depleted compared to previous seasons - still made the effort to come to Florence.
In fact, Jason Ody of Wolverhampton menswear indie Le Monde said he’d returned to Pitti after an absence of a couple of years. “It’s an important menswear show,” he said, adding that whilst there were some strong collections, autumn 13 was lacking strong trend directions. “Retailers like Topman are doing so well that we [need a point of difference].”
Exhibitors’ responses to the show have been mixed. Some are pleased to have seen the likes of John Lewis, Harvey Nichols, Pockets and Jules B, and insist there is still a buzz to the show, while others said they have felt the impact of London Collections: Men.
We rounded off the day with trip to Palazzo Vecchio to see Ermanno Scervino’s men’s and women’s pre collection shows. The setting was spectacular and showed off the solid, commercial collection full of texture and a muted palette of greys and black.
Still in the palace, guests were treated to a delicious champagne reception and dinner.
We’re ready for day two.