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Pitti Uomo - day two highlights

While more than 1000 brands have exhibited this week at menswear trade show Pitti Uomo Drapers has sadly not seen many emerging trends for autumn 13.

Instead the cast of top looks remains similar to previous seasons with brands playing it safe.

Knitwear once again will be key for autumn with many brands opting for chunky knits in autumnal hues of forest green, rusty orange and navy. As always at Pitti formal looks remain strong with a sartorial look prevalent across most brands. The more causal labels have opted to smarten up their approach, while the formalwear brands have dressed down, causing many brands to meet in the middle.

Functionality remains strong and some labels have opted for technical fabrics, giving shoppers more bang for their buck.

There is nothing in particular though that as a buyer I would definitely want to buy into. I think this is a dangerous game for brands as at this time, when the economy is fragile, consumers need a reason to buy. If brands and buyers were both to be a little braver then perhaps browsers could become shoppers again.

I appreciate that in the menswear world it takes a little more time for men to feel comfortable and buy into a trend and so brands don’t want to take too big a risk. However I think the real winner for autumn 13 will be the ones that stand out from the crowd and offer customers something a little different from the rest.

Away from the halls of the trade show day two was rounded off with a couple of catwalk shows. The first from Kenzo was set in a large industrial hall complete with metal beams and plumes of smoke. 

Once the array of powder blue cloud prints, camo jackets and clean lined coats had graced the catwalk the models remained on stage for the audience to swarm around them taking pictures. Drapers of course took full advantage of this chance to get up close and personal.

Joseph Abboud closed the day showcasing a range of sporty styles with outerwear in abundance as creative director Bernardo Rojo channelled a futuristic spaceman look.

The third day in Florence spells the last day for Drapers so stay tuned to drapersonline for more Pitti coverage today.

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