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Pitti Uomo: Scorching sun does little to halt smart looks

Not even 36 degree heat could keep Pitti Uomo visitors from their formal attire, with smart tailored looks in abundance at the menswear trade show.

However the hot weather seems to have affected the level of business done with brands telling Drapers the stifling heat meant fewer buyers wanted to hang around to place orders.

One brand sales manager said the order books were not as full as past seasons because buyers had not wanted to hang around the show doing business when it was so uncomfortably hot.

This could perhaps be a cause for concern for the coming season, with one brand adding that if buyers could not be tied down to specific orders in Florence then it could prove tricky to convert interest into solid sales once back home.

Despite this the general feel at the show was strongly optimistic with many labels reporting a busy show with footfall high - despite the clash with London Collections: Men.

Gangways were packed for the first couple of days in particular, as buyers navigated the show eagerly looking for new labels.

But it appeared most brands were playing it safe with regards to trends. No one label was willing to stick their head above the parapet: formal sartorial looks continued to be key with strong suiting and blazers key to most menswear collections.

Print and colour were also in abundance across all ranges, with coloured chinos continuing to be a staple along with camouflage and floral prints, which were seen across collections from swimwear to shirting.

Pitti’s 84th edition will most certainly have set the tone for the season ahead, the appetite now whetted for a trip to Milan.

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