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Prized Public School: a New York label to watch

Over recent season’s New York’s menswear scene has been going from strength to strength, with one name emerging as a key brand to watch - Public School.

Prized Public School: a New York label to watch

The brand’s design duo Dao-Yi Chow and Maxwell Osborne were this week awarded the 2013 CFDA (Council of Fashion Designers of America) and Vogue Fashion Fund prize, earning them financial support of $300,000 (nearly £190,000) and business mentorship from leading industry figures.

Established in 2008, the label strives to make all products within New York’s garment district while sourcing high-end fabrics from around the world, including buttery leathers, shearling and technical treated wools. Leading the way with the current trend for mixing the worlds of smart tailoring, sporty silhouettes and a streetwear attitude, it has already attracted prominent stockists including Bloomingdales, Saks Fifth Avenue, Barneys, and Harvey Nichols here in the UK.

Although New York’s men’s shows still happen outside of the traditional buying calendar at the end of the city’s womenswear shows, hopefully this award will help shine a spotlight on the Big Apple’s emerging menswear talents.

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