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Pure spring 14 pulls in the punters

Despite road closures in the capital due to a large bike race, day one at womenswear trade show Pure London was a hive of activity.

Many brands reported a slow start to the day as visitors trickled in, but by lunchtime the show was busy, with some of the more popular stands difficult to get onto.

International buyers seemed to have taken the opportunity to come over on the weekend, with labels such as mainstream brand Montique reporting a strong presence of visitors from European countries such as Finland and Italy. Others said the first day of the show had been a success, with many optimistic about the spring 14 season.

Although the hot summery weather came later this year than some would have liked it appeared the sun also helped to buoy enthusiasm for next year.

For spring 14 UK brand Amari has upped its focus on tunics and dresses in the hope that buyers will be looking to stock their shops full of summery pieces, predicting that consumers will buy earlier next year in anticipation of a repeat of this summer’s weather.

While this remains to be seen it was clear from scouring the aisles at Pure that a lot of labels are attempting to cater to consumer demand with some introducing more casual styles and others reducing prices in a bid to get shoppers spending more.

An upbeat yet businesslike first day at the show.

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