If my boyfriend is anything to go by then most men do not enjoy shopping in the same way that women do.
His worst nightmare is trailing down Oxford Street on a busy Saturday afternoon attempting to find suitable outfits in his size and would much rather someone else do it for him.
It is with him in mind that I write this blog about Smithfield Case, a free personalised shopping service for men, which I think could just about make his dreams come true.
The concept is remarkably simple; you fill in a profiling questionnaire (similar to StylistPick) so they can determine the shoppers style tastes and preferences. Then whenever you want some new clothes, whether it be a new work wardrobe or just a few summer staples, you let Smithfield Case know and an assigned style expert will hand pick a selection of clothes based on your style preferences and specific requests which will then be sent in a case to your address.
You can then try the clothes on in the space of your own home, take out anything you wish to keep and send the case back. The clothes are even packaged together as outfits taking even less hassle out of the whole experience – the personalised perfect service for the modern day man.
In times when retailers have to fight for every penny personalised services can be a huge boost and mean that customers come back time and time again. I wouldn’t be surprised if similar ventures start popping up as brands and retailers look to service their customers as best they can.
Memorable shopping experiences like this will not only ensure you loyalty from regular customers but also encourage recommendations based on positive experiences.
Also this method of selling does also not cannibalise either instore or online sales and instead offers a new avenue for turnover and Smithfield Case has proven there is a market out there for this type of service. Since launching in February it has had more than 3,000 people sign up to the service, so I most definitely think it’s going to be a case of watch this space for similar developments.
Victoria Gallagher, News Reporter, Drapers