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Swims - a stroke of genius in this weather

As you may have noticed it snowed a bit over the weekend. Snow inevitably raises the question of appropriate footwear.

I have come to the conclusion that I do not own a suitable pair of shoes for this kind of weather, as my collection is so suede and fabric heavy I’d bring home most of a flurry absorbed into my footwear. Furthermore the only proper leather shoes I own are very formal so thank heavens for Swims. I’ve owned a pair of Swims for something like six years and can honestly say modern galoshes are essential winter accessories. 

And it seems like I’m not the only ones keen on these rubbery wonders  - one of Prada’s key autumn 12 styles had a galosh style sole that wrapped round the upper in a grey, red and contrast blue while London’s most exciting new talents Agi & Sam teamed their Oliver Sweeney show shoes with jazzy Swims. The beauty of them is their blend of practicality and jolliness (assuming unlike me you go for  bright colour) - they’re a great add on purchase in the winter months and come in a shade to suit every shoe collection. In fact they’re so good they’ll have your customers saying “golly galosh these are good!” (Sorry.)

Contact: 0161 273 7163 (distributed through 2Squared)

Ian Wright, fashion director

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