Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nick Stickland

Talking Business: M&S and Alexa Chung - a credible collaboration?

There are many examples of actors and singers who ultimately failed to transform their celebrity equity into successful fashion collaborations, writes Nick Stickland, creative director at marketing agency ODD.