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paul haswell pinsent masons

Talking business: Upping the stakes in the battle against Chinese fakes

With the rapid growth in e-shopping, many Chinese consumers nowadays use the various high street retail stores as shopping windows before buying the product they seek online. This is bad news for retail brands that hope to make the most of an increasingly affluent Chinese market: China boasts of having the largest number of ecommerce users, but unfortunately is also known as a marketplace where counterfeit goods may be bought.