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The devil wears a bandana

Hell’s Kitchen, the celebrity cooking competition that has just come to a close, was fantastic television for more reasons that just the food. Of course there were the tempers, the drama, the characters and the celebs, however, I was watching to see what fashion choices would be made every evening as well. Despite a uniform of chef’s whites, these were equally entertaining. 


First we had a new fashion icon, the mischievous and witty presenter Claudia Winkleman. Her sartorial stock went right up after she presented Comic Relief 2009 where she goofed about and cracked jokes in an unusual and very pretty Temperley dress. For Hell’s Kitchen she has paraded an array of absolutely stunning designer frocks. From Miu Miu to Alberta Ferretti, Claudia has elegant and quirky taste whilst rocking a kind of kooky sixties thing with her makeup. It works a treat. 


The other style element I was following was the hilarious evolution of the bandana. For those who aren’t familiar with the eccentric headwear of Marco Pierre White, he wears one of those Keffiyeh scarves, wrapped around his head in a mildly deranged manner. Gradually as the week went on in the intense kitchen environment, all the celebrities started sporting the same scarves. It was like watching a mini trend emerge in the microcosm of the Hell’s Kitchen. 


We have Marco the ‘style leader’ wearing a crazy scarf that differentiates him from the crowd. One by one, his followers all started copying him and thus we saw the trend filter down. As Miss Dynamite commented ‘is like … we’re all turning into mini Marcos’.  Scary but true. There was some individuality though, the celebs had all picked slightly different colourways and had each found their own unique and ridiculous way of tying it around their heads.


By the final day, the scarf had evolved into a set uniform for the 2 teams – team yellow and team red. This was like the equivalent of having reached the mass market. It was the stuff of marketing textbooks and a perfect example of the lifestage of a trend. I wonder how long it will be before the public can buy them as Hell’s Kitchen merchandise and we can all go around looking daft in the kitchen!

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