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The mood at Micam

Micam has seen a roaring two days of trading so far, with John Saunders, sales and marketing director of the BFA, calling it “the best show in a long time” for the British brands showcasing there. 

Brands themselves have been quick to praise the high buyer turn out, particularly from international multiples such as Beams in Japan and Opening Ceremony in the United States. Distributors Six London told Drapers that both stores had visited their stand, as well as Office in the UK.

Although Sunday is usually noted for being a day dominated by Italian indie buyers, Six London’s Alex Lizanbe said that Sunday this season was particularly busy with buyers from multiples.

“We saw Bloomingdales on Sunday and Barney’s New York today” said Feroza Bahm, co-founder of British brand Northern Cobbler. “There’s been a steady flow of people and they’re placing orders. We show at Pitti earlier in the season and its tends to be the case that buyers will look at the brand there and place their orders with us here, so it’s been a great show so far.” 

“We’ve seen a lot of Dutch and French retailers, as well as Asos, Zalando, Office and Schuh in the UK,” said Mark Husted, sales director of Base London UK. “There’s been noticeably more multiples on the continental side as well than we usually see here. Some great accounts.” 

Micam continues until Wednesday at Fiera-Milano exhibition centre in Milan. 

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