International Suit Up Day, Valentine’s Day, World Rubber Day, whatever the occasion sales are most definitely to be had on the back of it, whether it’s selling ties, racy lingerie or wellington boots.
With times tough at the moment indies need to embrace these types of events and use them as a vehicle to shout about themselves and encourage shoppers to come in and buy.
Next month (July) is set to be Independent Retailer Month. The incentive was launched last year by retail expert and founder of The Retail Champion, Clare Rayner. The month provides retailers up and down the country with a chance to highlight their individuality and provide shoppers with service to remember that will keep customers coming back time and time again.
Indies need not break the bank in arranging events; just hanging a poster in the wall could draw customers in. Handing out loyalty cards or offering a small discount will help persuade them to return, or holding events outside your usual remit perhaps wine tastings, books clubs or fashion shows could bring in fresh clientele.
The month will commence with a conference at Cranmore Park on July 1 with key note speeches from indie owners Deryane Tadd and Paul Turner-Mitchell. Independents Day will fall on July 4, yet another peg to hang indie activity on and something retailers should most definitely embrace.
If you’re an indie then please let Drapers know what you will be doing for Independent Retailer Month.
Victoria Gallagher, News Reporter, Drapers