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Trade VS Celebrity

Last week an invite dropped into our inboxes asking if we would like to come to a store launch.

So as you do, we all sent an RSVP.  We were then sent back a polite e-mail from a PR saying only two of us where allowed to attend from 6.30pm on a Sunday night (that automatically put us into shock), stand outside (not in) the store on the red carpet and the interview celebrities. What? The z list “celebrities” that are part of the furniture at every event we go to – er no thanks!
So we hastily sent our thanks but no thanks, withdrew out invites and tweeted about how outraged that we where at the thought of standing in the cold wet Manchester weather waiting for some WAG, to chat fashion with.
One hour later a phone call, we’re now allowed in. Halleluiah! But only two of us….so I generously gave up my invite and took up residency in the usual local Sunday night MFN watering hole.
Today of course we had a phone call from the PR with a press release and images asking if we were planning on writing about it! This is the same person that didn’t even bother to come find our TFN rep on the night to even say hello to.
From a PRs perspective (being one myself) I totally get the intentions of wanting celebrities in events, it makes the local papers, it keeps the client happy and it’s always good to have a celeb floating about amongst the “normal folk” - but in my opinion the industry people (especially in this town) are just as important and with Manchester being such a small city, we’re the ones that talk. So why would they limit us. Especially when it’s such a massive store to fill, someone’s not doing their maths. Perhaps they were trying to be exclusive and keep out the riff raff, oh!
Anyway all we wanted to know was about the shops structure, the location, sale performance, visual merchandising, and views from the shop floor, so we could do a lovely wirite up (which of course we did). Obviously the clothes are of intrest but who REALLY cares what whatchamaface off Coro likes to wear on a night out - which FYI was probably all said brand.
So after all that nonsense, I nipped in the next day to get a closer look and I must say structurally the space is impressive, geographically it’s positioned well, the ambiance is fitting, and the staff are polite, just shame that they didn’t do it justice with what was apparently a average store launch from such an established brand.

Rant over..



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