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UKFT is more fash than flash-mob at awards relaunch

On Wednesday night I had the pleasure of attending the launch event for the UK Fashion and Textile Association’s (UKFT) annual awards, where a flash-mob of strutting models drew in the crowds armed with their camera phones at the ready.

Showcasing designs form emerging designers such as Charlotte Taylor and The House of Nines and established names such as Orla Kiely side-by-side, the fashion show was staged just outside at The Wine Pantry at St Pancras International, with the main event inside, and was designed to publicise the relaunch of the trade body’s annual event, due to be held at One Mayfair on the evening of May 23.

The event also marks the start of a new partnership for the UKFT with NatWest bank, which sees the awards rebranded from the Export Awards of old to being the Natwest UK Fashion and Textiles Awards 2013.

This year will see the introduction of a UK Manufacturing Award alongside the organisation’s UKFT Let’s Make It Here campaign, and also a new rising star award, in line with the launch of UKFT Rise last year, which celebrates emerging talent in the industry.

With the strength of the Made in Britain brand growing around the world it’s fantastic to see the spotlight once again on British design.

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