Menswear buyers could once again be faced with the decision of whether to skip Pitti Uomo or London Collections: Men after the Florence show staked its claim for early January dates for the next four years.
Pitti Uomo could once again clash with LCM as it will be held from January 7 to 9 for its autumn 14 edition.
Although LCM is yet to announce its dates for the January show, if it opts for the same dates as last January then the two shows could end up overlapping for the entire duration. Consequentially if this is the case then both London and Florence will miss out on footfall.
The move by the organisers of the Italian menswear trade show is certainly an interesting one after the date clash sparked much debate for the autumn 13 edition in January with buyers having to split their time between the two cities.
Both shows have so much to offer. Pitti offers a huge selection of both mainstream and contemporary menswear with its 40-year heritage hard to rival. Whereas London’s up and coming show is a breath of fresh air in the menswear sphere with big named brands such as Burberry and Alexander McQueen already pledging their support.
Surely it would be best for both London and Florence to work together to ensure that neither misses out on visitors. Altering the duration of each could be one option with the shows being shortened to allow visitors to fit more in with their shorter visits. Perhaps Milan and Paris could look at coming later on in the season to allow time for both Pitti and London to showcase.
Either way it seems a little ridiculous that two of the most exciting appointments in the menswear calendar be pitted up against each other year after year. I certainly want to have time to go to both.