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Who's Next kicks off in Paris

Porte de Versailles in Paris was transformed into a Mexican fiesta this weekend as Who’s Next kicked off in sizzling samba style.

A street gang themed catwalk show on the sun soaked strip sent temperatures soaring on Saturday as the pret-a-porter tradeshow launched its latest offering.

Cacti, piles of painted tyres and even chicken coops greeted us at every corner as the Mexican mood was mixed with brands throughout the four exhibiting rooms. 

The main hall was more spacious this season following a shake-up in layout allowing brands to showcase their wares to maximum effect.

With more than 2000 labels hoping to catch the attention of buyers, the womenswear brand list was broad and varied but a number of familiar themes including Aztec, neon and prints were apparent as we made our way through the stands.

Texture was also a main focus for many collections as contrasting fabrics such as jersey and silk were teamed together on the panels of shirts, the waistbands of shorts and jacket lapels.

While the first day of trading was quiet Sunday morning got off to a busy start as buyers viewed what the spring 14 collections had to offer.

Danish brand Storm and Marie was showing at Who’s Next for the first time this season and design manager Signer Elisabeth Vedel said she impressed with the “quality of buyers” so far stating they know “exactly what they want”.

While some may question the commercial benefits of trade shows arguing that they are more about keeping up appearances than actually securing contracts, deals were certainly being made as nearly every brand we spoke to said that they had picked up new buyers over the opening weekend of Who’s Next.

A strong international contingent was evident at the show, with Japanese buyers in particular out in force.

With two trading days to go there is sure to be plenty of buying and bartering to come.

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