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Who’s Next Paris round up: Part deux

The start of a new week at Who’s Next saw the busiest morning yet as visitors poured into the Porte de Versailles on Monday.

Brands and buyers alike were in good spirits as the sunshine and Mexican mood kept energy levels high.

Exhibitors Drapers spoke to were positive about this season’s trade show, the general consensus being that although stands were quieter for spring 14 than during previous seasons, the quality of buyers was high and orders were written with new and existing clients.

Parisian brand Eyedoll seemed to have a permanent crowd viewing its punk-pop inspired collection and the team told Drapers that spring 14 has been going down “very well” with buyers.

Yvette Roepstorff, sales manager at Danish label Julie Brandt, said it was the brand’s second time at the show and although this season “wasn’t as good” for the womenswear brand as autumn 13, it will “definitely be back next year”. She added that while Julie Brandt hadn’t added many new clients this time, their existing customers placed “great orders” and after having recently signed with an agent in the UK, the label has had interest from Asos, House of Fraser and Anthropologie.

Similarly, Korean brand Endehor had yet to secure orders with new buyers this season but the label, which is stocked in Hong Kong, Kuwait and New York, has a “really good customer” who always visits at Who’s Next making the tradeshow “worth their while”.

A number of brands with large customer bases in Asia and the Middle East, including Dubai based Zayen and a Korean brand called Designed by Jaewoo Kim were searching for their first stockist from the UK at this season’s show.

Although no official figures have been released yet, international buyers appeared to be on the up, especially those from Japan and the Middle East. British brand Forever Unique told Drapers that its embellished formalwear has been a hit with customers from Middle Eastern markets in particular.

Sumit Jairath, UK & export sales manager of Forever Unique, added this season was “much quieter” for the brand than the show in January, a fact he attributed to the “early date” of the spring offering.

Pamala Shiffer, owner of womenswear indie Pamela Shiffer, disagreed however saying that the early timing of Who’s Next meant that she now uses the show as a “springboard” to launch her into the next season.

Speaking about the tradeshow Shiffer said that it had “freshened up” its offering and had “set a bench mark” for the season.

Undoubtedly the carnival atmosphere, the airy layout and most importantly the writing of orders means that other womenswear shows have a lot to live up to.


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