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Who’s Next: The Future of Fashion Contest 2013

Organised by trade show Who’s Next and Arts Thread, the website that supports emerging design talent, the Future of Fashion Contest has returned for its fourth season.

Taking centre stage at the Parisian trade show, the ten winning fashion graduates are given the opportunity to exhibit their collections with a free stand at the trade event, hoping to catch the eye of international buyers. Here are Drapers’ pick of this year’s winners:

Victoria Sowerby, UK

Central Saint Martins graduate Victoria Sowerby’s menswear collection blends typically sportswear and streetwear styles with a tongue in cheek humor and directional take on fabrication, proving to be one of the most popular stands with visitors at the show. Taking inspiration from football kits and sporty staples, her combination of oversized loose fits, feminine velvet fabrications, sheer panels and humorous repeat prints, creating an interesting androgynous style.

Pavia Aleksic, Croatia

University of Zagreb graduate Pavia Aleksic bought some glamour to the show, with her collection of elegant eveningwear inspired by iconic silver screen star Marlene Dietrich. Wide leg swishy trousers and asymmetric pieces finished with delicate paillettes were key in a palette of creams and beige, punctuated with rich reds.

Tarek Ben Amor, France

Tunsian born Tarek Ben Amor’s denim focused collection stood out as one of the most commercial of the competition’s winners, blending urban denim styles with the traditional Saroual trouser silhouette of Tunisia. With a men’s and women’s collection, the range of jeans and dungarees had a relaxed, loose leg feel to them in a combination of soft denim options, merging the traditional design with a streetwear edge.

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