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Commercial trends dominate at Bread & Butter

While the Bread & Butter exhibition in Barcelona is serving up little in the way of fresh trends, there are plenty of tasty product morsels for buyers to get their teeth into.

Dominant themes from lumberjack checks to wet-look quilted jackets were accompanied by a flurry of micro trends and design details.

Purple – the big colour story at last week’s Pitti Uomo show in Florence – is everywhere in Barcelona. From coloured denims to sweatshirts and knits, vibrant grape and blackcurrant shades provide vivid bolts of colour in a season which looks set to be dominated by sombre tones, including black and washed-out military olives.

Among the show’s countless international visitors, those lithe enough to carry the look are still backing skinny jeans. But in the show’s Denim hall it’s different story. Autumn 08 will be a season underlined by commercial sensibility, and this is exemplified succinctly by the rails upon rails of 501-inspired straight leg shapes.

With washes to suit every taste the point of difference comes courtesy of pocket and waistband details. Leather cinchbacks, canvass pocket flaps, elaborately embroidered patterns and zip-through pockets, will all fight for the denim spend come autumn.

But the single most unifying theme among the big brand such as G-Star and Replay is consistency. Rather than chasing attention-grabbing new trends, designers have churned out a parade of sensible styles, most of which lack immediate wow factor but accurately reflect branded personality.

For more details and a picture-led trend report see next week’s issue. Also visit Drapers' new Trends section by clicking here.

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