Menswear brand Common People will begin trading under the name of its creative director, Kestin Hare as of January 2015 and plans to show its debut autumn 15 collection under the rebranded identity at London Collections: Men.
Common People will cease trading at the time of the launch, with the new collections to be designed at the rebranded studio-come-store in Edinburgh.
The new venture is being backed by Japanese distributor Masataka Fujino. Kestin Hare, formerly head of design at Nigel Cabourn, said there is opportunity to grow globally, with a store in London and others “further afield” being considered.
The business confirmed it has retained a number of UK accounts held under its previous name, such as Harvey Nichols, ODE and Urban Outfitters. Other international deals to continue include Truffleschwine and Centre Commercial in Europe, plus 35 Japanese accounts. The business will also be available online at kestinhare.com.
On the decision to rebrand, Hare said: “To have my own label, Kestin Hare, has been a lifelong dream. The investment from Japan is very special to me, as not only does Masataka and his company share my vision and values for the brand, but it’s going to be a very long, strong and genuine relationship.”
Following London Collections: Men, Kestin Hare will display at Seek in Berlin, Jacket Required in London and via a showroom in Paris during men’s fashion week.
Common People was previously owned by J.M.K Clothing, backed by Jason Marchant whose separate May Trading UK business fell into administration before being acquired by Li & Fung earlier in the year.