The search is under way for the best store on Twitter, as part of the Great British High Street competition.
Social media-savvy retailers are invited to tweet with the hashtag #BestGBTwittershop to be in with a chance of winning £1,000 worth of advertising credit and a visit to Twitter’s UK head office in London to further boost digital skills.
The Great British High Street competition is run by the Department for Communities and Local Government and sponsored by Boots UK, Google UK, the British Council of Shopping Centres, Ellandi, Holland and Barratt, Marks & Spencer, the Post Office and Wilko.
Now in its third year, the competition also has another new category of best store manager or employee from an independent retailer and the winner will receive a share of the £10,000 prize fund.
The three finalists for each category will be announced in October and the winner will be decided by a public online vote, as well as being visited by the Future High Streets Forum judging panel, made up of industry leaders from across retail, property and business.
High streets minister Andrew Percy said the new category will “showcase how the very best high streets across the country are adapting to the digital world”.
The Government’s Future High Streets Forum is also currently pioneering a digital scheme to encourage retailers to get online, which will be rolled out across the country.