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Condé Nast courts brands for luxury fashion website

Condé Nast, the publisher behind titles including Vogue, GQ and Glamour, is seeking brands to sell on its forthcoming fashion and lifestyle ecommerce website.

Drapers understands the site will operate as a separate entity to Condé Nast’s publishing division. It is being run from a satellite office in Camden, north London, rather than Soho where the rest of the company is based.

About 50 people are believed to work for the site so far, and Condé Nast is on a recruitment drive as it gears up to launch it later this year. A number of roles are being advertised, including online media manager and menswear or womenswear category trading manager.

Condé Nast remains tight-lipped about the online operation, but it is believed to be luxury-focused, selling menswear and womenswear, as well as lifestyle products connected to some of its titles, such as CN Traveller and Wired.

The company may launch with an affiliate site before making it transactional, sources said.

Last week it was revealed that former Asos.com editorial director Melissa Dick has been appointed as editorial director of ecommerce at Condé Nast.

The company has started meeting premium brands in an attempt to get them on board. One fashion agency owner said she was cautious about getting involved: “I think magazines should stick to one thing and do it well,” she explained. “I’m not keen to get involved until all the facts have been given…[for it to work] it needs to be linked to the magazines.”

Condé Nast said it would make an announcement soon, but declined to comment further.

 

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