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‘Confidence – not pop-ups – is what high streets need’

With the spring 13 buying season in full swing, can the brands compensate for both the bad summer weather and the recession?

In order for independents to succeed on the high street, they need full support from their suppliers, and for the brands to achieve more sales they need to work much closer with their established stockists.  

High street chains have caught up with a lot of brands over the years, both in quality and value.

Pop-up shops are not the answer for our high streets as they give mixed messages. What we need is confidence on the high street, not temporary shops.

Other issues need to be tackled to encourage retailers to develop a  long-term strategy. Reduction in business rates is necessary, especially for small independents, together with rent concessions or reductions, which help small businesses’ cash flow and give them breathing space should they have a bad season.

Parking has had a huge impact on the high street. Since the introduction of controlled parking zones almost 10 years ago, some customers have deserted their high street and this has had a big impact on retailers. Two or three hours’ free parking would encourage customers to visit their high street.

  • Diane Bardon, Owner of womenswear indie De Joli in Chiswick, west London

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