One of the most familiar faces in women’s eveningwear is making a comeback seven years after closing his business.
Joe Wallace has brought back the Consortium brand he founded in 1990, and which rose to prominence supplying department stores with eveningwear before he sold the business in September 2007.
Consortium supplies red carpet-style garments with wholesale prices of around £25 to £90, and is available through supplier Voyage Paris on Mortimer Street, central London. The styles are pitched towards the younger end of the market, alongside labels such as Bernshaw.
After soft-launching with around 25 to 30 pieces for spring 14, Wallace plans to expand this to 50 with the autumn collection, as well as recruiting agents for both northern England and Ireland.
He is also looking for funding to help with exports and to exhibit at shows in other relevant markets such as Russia. Consortium will be looking to exhibit at womenswear fair Pure London in the autumn.
However, Wallace said that since his departure seven years ago, the market had shifted away from face-to-face contact with potential stockists and towards more photo and email-based communications.