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Consortium label revived

One of the most familiar faces in women’s eveningwear is making a comeback seven years after closing his business.

Joe Wallace has brought back the Consortium brand he founded in 1990, and which rose to prominence supplying department stores with eveningwear before he sold the business in September 2007.

Consortium supplies red carpet-style garments with wholesale prices of around £25 to £90, and is available through supplier Voyage Paris on Mortimer Street, central London. The styles are pitched towards the younger end of the market, alongside labels such as Bernshaw.

After soft-launching with around 25 to 30 pieces for spring 14, Wallace plans to expand this to 50 with the autumn collection, as well as recruiting agents for both northern England and Ireland.

He is also looking for funding to help with exports and to exhibit at shows in other relevant markets such as Russia. Consortium will be looking to exhibit at womenswear fair Pure London in the autumn.

However, Wallace said that since his departure seven years ago, the market had shifted away from face-to-face contact with potential stockists and towards more photo and email-based communications.

Readers' comments (1)

  • Thierry BAYLE

    Do I understand from the above statement that a Brand could do WITHOUT face to face communication at least even once with stockists?

    There is no doubts that photos (and I would add video ) are important as well as emails.
    Hopefully, emails will have a phone number with the signature so that we do not lose time to call the brand.
    So emails today ( especially coming from smartphone ) have no phone numbers. On some days, over 50% do not have a phone number.
    Are we building brand value?

    I am not teaching that to my clients!

    Thierry Bayle

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