Christmas has failed to bring shoppers festive cheer, as consumer confidence slipped one point to -13 in December.
Confidence in the UK has now been in negative figures for almost two years, GfK’s Consumer Confidence Index reveals.
Joe Staton, head of market dynamics at GfK, said: “It has been a slipping and sliding year. The overall index score has slipped from - 7 in January to -13 in December – and not a single positive score in between.
“We need to see several issues move on before the downward trend of the consumer mood changes. We need to have a better sense of how Brexit will pan out, and also of how quickly and how far interest rates will rise. But none of this will be resolved quickly so there’s every likelihood that 2018 will take us lower.”