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Consumer confidence improves

Consumer confidence improved for the third consecutive month in April.

Consumer confidence improved by three points to - 27 according to the GfK NOP Consumer Confidence Index. This is still a historical low, but 12 points ahead of last July, when the Index recorded an all time low. It is three points behind levels in April 2008.

Confidence in the general economic situation also rose by 16 points to -15, 23 points higher than April 2008. This is the highest score since April 2007.

Rachael Joy from the Consumer Confidence team at GfK NOP said: “Significantly, this is now the third consecutive month that we have seen a rise in teh index - suggesting a definite upward trend - and it’s largely driven by the public’s perception that the next 12 months will be better for both our own personal finances and particularly for the economy in general. This could be down to a combination of the simple belief that things are improving, as well as the feel good factor of improving weather following the Easter Bank Holiday. It is worth noting that fieldwork this month was caried out before the Budget, so we’re very interested to see how next month’s results are affected by that.”


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