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Contemporary revamp fuels Gas

Italian brand Gas is expanding beyond denim-based streetwear to create a more sophisticated and contemporary offer, which will launch for autumn.

The brand is also preparing to reopen its flagship concept store in London on May 9, as part of a global retail roll-out to give Gas 12 stores by the end of the year.

Global head of communications Barbara Grotto, daughter of founder Claudio Grotto, described the expanded offer as "blending luxury with street-inspired chic". She said super-fine cashmere, intricate Italian silk and butter-soft nappa leather will form the basis of the collection.

The range includes a pussy-bow blouse, oversized cashmere cardigan, trapeze jacket with funnel-neck collar and slim-fit tuxedo jacket with narrow trousers.

The existing 3,700 sq ft flagship on London's Duke of York Square will be the sixth shop to unveil Gas's new retail format, which launched in Florence in January. The brand will also open stores in Munich, Tokyo, Hamburg, Madrid, Barcelona and Prague by the end of the year.

Sales outside Italy account for 40% of Gas's business. It has 3,000 global doors, with 100 UK denim accounts. Its denim wholesale prices range from £26 to £40.

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