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Content Store plots bricks-and-mortar comeback

The new owners of independent menswear retailer The Content Store are planning to revive the business’s physical retail presence, Drapers has learned.

The Content Store

The Content Store

New owners are in talks to re-open The Content Store in Lamb’s Conduit Street

The Content Store went into administration in April following “strong retail headwinds” as a result of low consumer confidence, discounting by competitors and an increase in business rates.

It is understood that the business’s stock and intellectual property assets have since been acquired by management consultant Kru Mistry, who is working with a “fairly established” menswear industry figure to relaunch the business.

The pair are said to be in negotiations with landlords to reopen at the retailer’s old sites in London at Exmouth Market and Lamb’s Conduit Street, which are both vacant.

The Content Store is currently operating solely as an online business after its website relaunched last month.

The duo are thought to be reviewing the retailer’s portfolio of brands, which include Carharrt Work In Progress, Edwin and Barbour, and hope to restart conversations with a shortlisted selection imminently.

A source close to the situation said: “As firm believers in bricks-and-mortar retail, [the new owners] have been looking at how to get the business back up and running. They’re keeping an open mind when it comes to locations.”

The source added that the owners are keen to ensure the business “maintains its independent streak”.

The Content Store’s former owner, Pan Philippou, who was previously chief executive at Diesel and Ben Sherman, appointed insolvency practitioner Kallis & Company as administrator in April after a period of tough trading.

Mark Batista, co-founder of London menswear trade show Jacket Required, launched the company in 2013.

Philippou joined a year later as a sleeping partner before taking control in March 2016.



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