Trainer brand Converse is opening its first store in the UK at London Designer Outlet (LDO) this August.
The size of the store has yet to be confirmed.
Converse is following in the footsteps of other shoe brands that have signed up to the centre in Wembley Park. Dr. Martens has taken a long-term lease for a 1,350 sq ft unit following the success of a pop-up trial store. Vans is also opening a 1,800 sq ft outlet shop.
Christine Grace, Realm’s leasing director for LDO, said: “Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first-ever store in the UK. Furthermore, the move from temporary to permanent by Dr Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix.”