Pret-a-Porter’s Who’s Next is partnering with the Copenhagen Fashion Week to create a single pass for visitors attending both shows.
The badge for Who’s Next, which runs from July 6 to 9, will also be valid at the Danish trade shows CIFF, Gallery Int. Fashion Fair and Vision, taking place during Copenhagen Fashion Week, which takes place on August 8 to 10.
This deal will last for two seasons, and will be renewed for the winter trade shows at the beginning of 2014.
Organisers said the partnership helped promote “European unity” between shows.
Xavier Clergerie, general manager of Who’s Next organisers WSN Développement, said: “Making our visitors’ lives easier by improving the accessibility of information has always been one of our priorities. In this sense, this collaboration with the Copenhagen Fashion Week trade shows will allow our visitors to access more than 4,000 labels with just one badge.”
Christian Gregersen, founder and owner of Gallery Int. Fashion Fair, added: “They only have to register once to access both of these destinations. This is a first in the world’s fashion trade show sector, and the first step towards increasing the service level for our visitors and exhibitors.”