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Copenhagen shows hope to attract more overseas buyers

Danish trade shows Ciff, Gallery and CPH Vision in Copenhagen will target more German visitors as the city looks to cement its reputation as a one stop shop for northern European fashion buyers.

Both mainstream show Ciff and streetwear and contemporary exhibition CPH Vision experienced a drop in visitor numbers last week, which organisers put down the depressed trading climate across Europe.

However, directional show Gallery, which is in its fourth season, saw its figures rise. It recorded 11,298 visitors compared with 7,658 last year. Some 3,284 visitors came from international markets, up 100% on last August.

Ciff attracted 28,000 buyers to the show at the Bella Center, against 29,860 last August. CPH Vision had 23,634 visitors over the three-day period, down from 25,356 the previous year. Of this year’s total, 377 visitors to CPH Vision were from the UK.

Gallery director Christian Gregersen told Drapers: “Copenhagen Fashion Week attracts up to 50,000 people to Denmark, but only 2,500 of those are German, which given the size of Germany we are sure we can improve upon.”

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