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Copenhagen trade shows: a buoyant second day despite Revolver venue issues

The busy atmosphere continued on the morning of the second day of the Copenhagen trade shows (August 6). However, crowds thinned by the afternoon as temperatures soared, while some exhibitors were not happy with the new single venue set-up of Revolver.

Last season, the launch edition of Revolver (a combination of the old Gallery and Vision fairs) saw some exhibitors and buyers complain about the separate Meatpacking and Fishmarket locations, which were positioned far across the city from each other. For spring, the show combined both into a Revolver Village concept in one location, which was met with mixed reactions.

While the larger main exhibition space was busy and housed stands from big brands such as Samsøe & Samsøe, Whyred, Wood Wood and Soulland, additional brands were scattered across several other smaller buildings, where it appeared less attention had been paid to the quality of the show spaces.

“The main room has been hectic, but our separate room has been much quieter. It’s not been overly busy but I’ve seen the likes of Asos, Zalando and Topshop. It’s not great for finding new customers, but all our existing ones have sought us out because they were aware we were showing,” said Amber Wood, director of Emslie Creative, which handles sales for accessories brand Matt & Nat.

However, one representative from a womenswear brand who was showing in another smaller, external room at Revolver, was less pleased. “It has been really bad in here. We’re here for new customers, but there haven’t been any coming into this room as they can’t find it. It’s been a disaster. Even existing customers who know we’re here can’t find us. The show has forgotten about us; there isn’t even music playing in this room.”

UK buyers were spotted out in force across both shows, with teams from Asos and Topman, department stores like Selfridges and Harvey Nichols and independents such as London’s Goodhood and The Mercantile.

Laura Southern, senior buyer for brands and concessions at Topman, said: “Revolver is a good show, but I’m seeing a lot of the same brands as last time. CIFF is amazing too and really nicely edited. It’s refreshing to walk into a show like that because of the way it looks and the mix of brands. I was excited to walk around.”

Ben Hurren, men’s casualwear and denim buyer at Selfridges, agreed: “Copenhagen has been so far so good. I’ve caught up with a lot of brands and it’s good to see some different Scandi brands that I wouldn’t come across elsewhere. The shows are still a little too late for me now, though, but if there are brands I can’t see in Paris or London then I will still come.”

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