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Core Spirit puts catwalk in first standalone store

Young fashion denim label Core Spirit is to launch its first standalone store in London’s New Bond Street tomorrow - with its own in-store catwalk.

The new 4,561 sq ft store is arranged over ground and basement floors and will also offer a hair salon and an in house make-up artist.

Customers will be invited to try items on, have their hair and make-up done and then walk the catwalk so they can experience the runway from a model’s perspective.

The walk will be filmed and shoppers will be given a digital video link, which can be uploaded on to Facebook and YouTube.

Core Spirit has has also invited model and acting agencies to offer the use of the store and collections to new talent, as they build photographic portfolios.

The premium brand’s spring 11 collection includes distressed and embellished denim in an array of colours and a selection of soft nappa leather jackets with zip away panels. Retail prices start from £67 for a T-shirt and £108 for denim. Leather jackets going up to £432.

Core Spirit said it planned to open five more stores in Paris, New York, Milan Moscow and Tokyo over the next five years. It is also looking at franchise operations in the Middle East.

Core Spirit has 30 wholesale stockists in the UK and Ireland and it is present in nearly 20 countries.

Do you think the in-store catwalk will attract Core Spirit’s target demographic? Have your say below.

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