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Corneliani takes sales in-house

Premium Italian tailoring brand Corneliani is taking its UK sales operation in-house from spring 09, ending its decade-long relationship with UK agency Fashion Marketing.

The brand plans to appoint a head of UK to manage the business as it expands its company-owned operations in the UK.
Corneliani opened a flagship store in London’s New Bond Street at the end of last year, in the former Beale & Inman shop which was previously run by Moss Bros.

It is also launching a more sophisticated shop-in-shop in Harrods as part of the upmarket department store’s new menswear floor, which is set to launch in the autumn.

Gerry Dixon, managing director of Fashion Marketing, will end his contract with the brand at the end of the month.

Dixon said: “The business has grown by about 25% year-on-year over the past five years. It has opened stores in the Middle East and Japan, as well as a 4,500sq ft flagship in London. Taking sales in-house tends to be what happens when brands get to a certain point. It’s all been completely amicable.”

Dixon will continue to represent Corneliani over the next few weeks to ensure a smooth handover, before stepping down to concentrate on the agency’s Victorinox men’s casualwear brand.

Corneliani is taking on part of Fashion Marketing’s showroom in Grosvenor Street in central London. Dixon will continue to show Victorinox from the same location. Corneliani also has a showroom in Milan.

The brand has about 17 accounts in the UK including Harrods and upmarket independent retailers. It also has stores in Spain, Russia, Mexico and South Korea.

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