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Coronavirus: White Stuff to cut jobs

Fashion retailer White Stuff has entered redundancy consultations with its head office and UK retail teams. 

The move is a result of the shift of consumer demand to online due to coronavirus. 

In a statement, the retailer said it didn’t see the trend of customers shifting their spend to online slowing down. Adding: ”The on-going uncertainty of when shops might open and how social distancing will impact customer behaviour, suggests that it is unlikely that customers will return to old habits.”

Head office and UK retail teams entered into consultation for possible redundancy yesterday.

Chief executive, Jo Jenkins, added: ”For the last eighteen months we have been on a journey to transform our business into a more digitally driven brand. What we were planning on doing to reshape the business, we now need to do more quickly. We need to face into the reality, particularly given the on-going uncertainty of when and how shops might open given social distancing, that we need a leaner, more agile operating model that allows us to react to changing customer behaviour’

White Stuff employs more than 1,500 people across 120 stores. 

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