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Thinking positive: fashion's coronavirus relief efforts

An update of the industry’s charitable and positive news throughout the Covid-19 coronavirus crisis. 

Mytheresa: Germany luxury etailer Mytheresa has donated more than €350,000 [£307,000] to the Red Cross to support the charity’s efforts in the fight against Covid-19.

Pentland Brands: The group has been working to support frontline workers. Ellesse is running a charity T shirt design competition, where the winning designs will be sold on and all proceeds will go to support frontline workers via the World Health Organisation’s Covid-19 Solidarity Fund.

Berghaus has donated Goretex fabric to Endura to create prototype medical grade gowns.

The Speedo Fastskin supplier in Portugal is manufacturing masks for public and healthcare professionals. Speedo has also waived its exclusivity conditions for its goggle supplier in China, so it can manufacture PPE visors and protective goggles.

Little Mistress: The group has teamed up with Clap For Our Carers and charitable marketplace Kindred to launch a clothing and accessories range, the proceeds of which will go to NHS Charities Together. 

The range is available via the Little Mistress website and all proceeds will go to help frontline workers. Founder and CEO Mark Ashton said: ”We aim to create a wide variety of product and expose the brand through a dedicated influencer program and raise funds to support NHS Charities Together. Fashion is a very powerful avenue that we can really drive and make a difference.”

Havaianas: The flip flop brand’s parent company Alpargatas has adapted its factories in Brazil to make PPE. The organisation will make 250,000 N95 face masks and donate them to public health services in the states of Paraiba, Pernambuco, Minas Gerais and Rio de Janeiro, where the factories are located. It is making clogs suitable for healthcare professionals instead of its signature flip flops, and will donate 18,000 of these to health professionals at São Paolo Hospital. 

It is also donating essential items including food, hygiene products and Havaianas to vulnerable communities in São Paulo, Rio de Janeiro, Brasília, Salvador and Belo Horizonte.

Lacoste: The sportswear brand has made 100,000 face masks and is aiming to double that amount. Its factory in Troyes, France is helping with production, one in Argentina has been adapted to manufacture PPE, as has its Turkish partner EREN Holding.

Reiss: The brand have announced a number of measures to help provide PPE. It’s purchasing 10,000 face masks directly from factories which it will donate to the Guys & St Thomas’s NHS Foundation Trust and Barts Health NHS Trust. Reiss has also donated 2,000m of cotton to the Emma Willis Style for Surgeons initiative, which has made 900 scrubs. The scrubs will be made in Willis’ factory in Gloucestershire and delivered to hospitals across the UK.

The brand has also donated 4,000m of fabric to the Emergency Designer Network, which will make 1,900 sets of scrubs.

Selfridges: The department store is asking its followers on social media to tag and post the actions they are taking to help themselves and others during the pandemic. The retailer is working alongside charity partner Heroes + to reward those making a difference on the frontline of the pandemic. Followers are asked to highlight an NHS or key worker they would like to give back to. Selfridges gives a shout out to each person by regramming the posts on Instagram stories or liking the comments. The retailer then selects three to five nominees each week to receive a surprise gift – such as beauty products, homeware gifts or food – sent to their work.

Selfridges has also donated stock from its closed foodhalls to food banks and food sharing schemes across Manchester and London. Over 1,600 Easter eggs were collected by Heroes + and donated amongst staff at Chelsea and Westminster Hospital to thank NHS staff.

Fairfax & Favor: The footwear and accessories brand has raised over £61,000 for the NHS Charities Covid-19 Appeal, after donating 10% of all online sales made in April. The donation will go towards funding wellbeing packs for NHS staff and volunteers, aswell as funding accomodation, travel, parking and other expenses.

For May, the company are selling a limited edition, navy and white suede tassel for £25, with 100% of profits going to the NHS Charities Together Campaign. The brand expects to raise an additional £40,000.

Superdry: Superdry has launched a crowdfunding campaign to provide organic cotton hoodies for NHS staff to change into after front-line shifts. Founder and chief executive Julian Dunkerton has pledged to triple donations made and the campaign has currently raised £16,000. 

The Cheltenham-based brand has also donated 300,000 items of personal protective equipment (PPE) to staff working in care homes in its local area.  The items include masks, aprons and gloves to be distributed to residential care homes, nursing homes, hospices and remote care workers. 

Klarna: The global payment provider is had pledged to donate £1, $1 or €1 to the International Committee of the Red Cross (ICRC) for every Klarna transaction placed at Asos globally on 29 April. 

The ‘Giveback Day’ will take place internationally and money raised for the ICRC will go towards activities such as sanitation to prevent the spread of Covid-19, support for vital health infrastructure such as hospitals, and towards ensuring access to clean water for countless communities. Klarna has not placed a limit on the amount that it will donate as part of the day.

Brøgger: Danish born and London-based designer Julie Brøgger, founder of the eponymous label, has created patterns for PPE gowns being made in a volunteer pop-up factory for Royal Brompton hospital. A digital version of the pattern is now being shared with NHS trusts, hospitals and care homes across the country to help more pop-up factories be set up.

Mulberry: The luxury handbag brand has reopened its Somerset factory to produce 8,000 PPE gowns in the coming weeks. It has sourced fluid-resistant, washable material that ensures the gowns can be laundered and used safely multiple times for non-surgical use in line with government guidelines. 

Mulberry will donate the gowns to University Hospitals Bristol and Weston NHS Foundation Trust. It is also in conversations with a number of other NHS Trusts to support them. It is also supporting their local network of voluntary community groups who are making scrubs to order for NHS Staff. Mulberry is cutting large volumes of fabric to pattern for its Bristol ‘Scrub Hub’. 

Savile Row: tailoring houses Cad & The Dandy and Huntsman are producing and donating up to 100 sets of scrubs a day for frontline care home and NHS workers during the pandemic. The duo have already received over 1,000 orders from around the UK.

Joules: British lifestyle brand Joules is supporting the NHS in its fight against the coronavirus by sourcing thousands of masks and hospital gowns and donating Joules products for both those working on the frontline and the most vulnerable. The retailer is leveraging its supplier partnerships to source and donate 50,000 civilian-grade masks, all of which are being donated to those who urgently need them including the University of Leicester Hospitals Trust, Joules charity partner Hospice UK, and various regional key worker end user groups.

Church’s: Church’s is launching a fundraising digital marathon, running from 20 April to 31 May, with all proceeds from sales of Church’s ‘polishing kits’ going to support the fight against Covid-19. Various influencers and opinion leaders are involved in the project, and will publish a video on Instagram illustrating their personal approach to polishing their Church’s shoes, nominating three other people to do the same, thereby triggering a digital marathon. Church’s will regram the best polishing results.

Ebay: Ebay has announced it is working with teams in the NHS Supply Chain, the Department for Health and Social Care (DHSC) and the Army/MoD, to create a new online portal to help ease some of the PPE (Personal Protective Equipment) supply issues currently facing the medical community. The new portal, which is currently in a pilot phase, aims to help primary and social care providers to order PPE equipment from NHS Supply Chain.

Ted Baker: the retailer has launched Ted’s Bazaar, a digital pop-up shop that offers limited edition merchandise. All profits from the initiative will go to charities supporting communities facing challenges. The first drop of merchandise features t-shirts, mugs, towels and beanie hats with rainbow and applause motifs. Donations from the first collection will go to Magic Breakfast, a charity that provides free, healthy breakfasts to schoolchildren at risk of hunger.

Schuh: The Schuh Trust is donating £3m to the Covid-19 Relief Effort. A donation of £2m will be made to the National Emergencies Trust. The NHS Charities Together Covid-19 Appeal will also receive a donation of £1m.

Sessún and Paige: Parisian fashion brand Sessún will be doing its part to help the Coronavirus relief effort by donating 10% of its sales to the Covid-19 emergency aid fund set up by the FHF (French Hospitals Foundation). Fashion brand Paige will donate 20% of their entire sales to St.Vincents Meals on Wheels.

Boden: the British lifestyle brand has collaborated with Helpforce, a charity that coordinates initiatives to improve the lives of NHS staff and patients. Boden is providing nightwear and clothing to NHS staff unable to return home at the end of hospital shifts and to recovered patients unable to get clothing from their families whilst in hospital due to the risk of infection. Customers can also to donate to Helpforce through Boden’s website.

Nobis: The Canadian outwear brand has announced that 100% of its digital sales over the coming three weeks will be donated to protecting frontline healthcare teams internationally. This follows an initial CAN$100,000 (£57,000) donated to local Ontario hospitals. 

Colliers International: The real estate company has launched a free real estate helpdesk to support London’s independent restaurant, retail, and leisure businesses and their landlords during Covid-19 pandemic. It will aim to help with: general property strategy, lease and rent renegotiations, insolvency and restructuring, business rates, deferring or cancelling payments debt advice and government assistance schemes. For further information about Colliers’ helpdesk and to receive advice, click here.  

Elle: Hosiery business Elle has switched all its manufacturing capabilities from tights to washable face masks, to help the demand on medical equivalents for frontline healthcare staff across the UK. The manufacturer can produce 350,000 masks per week, which can be washed up to 25 times. The masks will be not-for-profit, and retail at £14.99 for five.

David Nieper: The Derbyshire-based retailer has begun production of NHS scrubs, having received its first order to make an initial 5,000 sets of scrubs for two university hospital trusts. Machinists originally furloughed have returned to work to make the scrubs.

Christopher Kane: To limit the amount of people buying medical masks needed by the NHS, Christopher Kane is sending out free craft packs for the general public to make their own face masks from past season fabrics. Email with your full name and postal address to receive the pack. 

Raeburn: British brand Raeburn has focused on creativity in its community through the crisis. With its #RaeburnAtHome initiative the brand has released craft and drawing patterns to keep its community busy, as well as an Instagram live from Chistopher Raeburn giving a tour of the Raeburn Labs. 

Last week its Raeburn Connect series launched on its Instagram with live videos discussing topics from the future of retail, fashion education and learnings from the pandemic with expert hosts. 

Crocs: Crocs is donating over 200,000 shoes to hospitals globally to support frontline healthcare workers during the coronavirus pandemic. The footwear brand is also asking online customers to donate £10 outright or with the purchase of a pair of classic clogs. For every donation made Crocs will donate an additional pair of shoes to frontline workers.

Hunter: The British heritage brand has donated 1,500 pairs of Wellington boots to the London Ambulance Service, and 1,000 waterproof jackets to hospitals in the US.

John Lewis: The John Lewis Partnership has installed a staff area in the newly opened NHS Nightingale London hospital, which will provide help and counselling for medical workers.

The business also announced that it has partnered with the British Medical Association (BMA) to deliver “care packages” to 60,000 NHS staff. The packages will include items such as toiletries, food, drink and new socks. The first boxes will be sent on 9 April, distributed to staff working in high intensity clinical areas such as critical and intensive care units.

On 18 May, the retailer announced it would be delivering additional packages to mental health trusts. 

The retailer will deliver 1,400 boxes in total, containing over 100,000 products to 500 Hospital Trust locations during the pandemic. This includes those already sent to critical and intensive care units. 

M&S: M&S has introduced a number of measures to help the NHS and its hospital partners. The retailer has designed and donated t-shirts as part of the uniform pack for the NHS Nightingale Hospital team in London. M&S is also donating individual clothing packs for discharged patients at the new London hospital. 

Over 4,000 pyjamas have been donated to be used as scrubs at NHS Derbyshire. M&S is also donating to the NHS Charities Together Covid-19 Urgent Appeal with customers now able to choose the appeal as their Sparks charity and donate every time they shop. 

Balmain: To help support French caregivers and hospitals during the COVID-19 crisis, Mayhoola, the parent company of Balmain, Valentino and Pal Zileri, is donating €1m one million euros to French charity La Fondation Hôpitaux de Paris - Hôpitaux de France.

Kurt Geiger: The footwear retailer will give £5m worth of shoes and bags to NHS in the coming months. 

Temperley London: The womenswear brand will donate 20% of all proceeds from its website to the NHS Charities Covid19 Urgent Appeal.

Levi Strauss: The denim giant is committing $3 million (£2.4m) to relief efforts that work around the ongoing coronavirus pandemic, including Doctors Without Borders and Chinese for Affirmative Action, which is fighting back against the coronavirus-related racism directed toward Asian Americans.

British manufacturers: British fashion manufacturers and designers have come together to produce masks and personal protective clothing (PPE) for frontline staff during the Covid-19 coronavirus. 

Revolve: The US etailer is donating 10,000 federally approved face masks to 2 hospitals in Los Angeles that need support with protective equipment.

Yoox Net-A-Porter: The group has donated its London premier delivery fleet to deliver essential supplies to those in need. Vehicles within the fleet will now serve as volunteered vehicles for seven local Age UK charities in London. The initiative will also support the Emergency Designer Network (EDN), pioneered by London-based designers Holly Fulton, Phoebe English and Bethany Williams which is galvanising local UK manufacturers and designers to produce stocks of key PPE garments such as robes, scrubs and masks. 

Yoox Net-A-Porter is also extending donations to charities in Milan and Hong Kong. 

Salvatore Ferragamo: The Italian fashion house has manufactured and donated more than 100,000 masks and 50,000 units of hand sanitiser to local healthcare units in the Tuscany region of Italy. 

Chi Chi London: Occasionwear brand Chi Chi London is holding activities including isolation bingo, virtual quizzes, fitness programmes and mindfulness activities on its social channels to look after its community. 

Linda Farrow: The sunglasses and eyewear brand is donating 10% of its online sales for March and April to the NHS Covid-19 Urgent Appeal.

PVH Corporation: The company’s foundation has committed $1m (£800,000) towards Covid-19 relief,  including a $100,000 (£8,000) donation to the COVID-19 Solidarity Response Fund created by the UN Foundation and Swiss Philanthropy Foundation, benefitting the World Health Organization and other partners.

Anine Bing: The eponymous fashion brand is producing 10,000 masks and donating them to foundations that need them to continue with the fight against Coronavirus. 

Little Mistress Group: The group is offering any brands unlimited space on its marketplace for current, cancelled and markdown stock, in light of the coronavirus. The etailer will reduce commission on sales by 50% for brands who have been affected by wholesale customers. The company plans to start inviting brands onto the site from next week onwards, and will offer marketing to help push their stock.

Brands and factories can fully own their stock. The Little Mistress Group will upload the content onto the site, and once a sale happens the brand will automatically receive notification and dispatch to the customer. Founder and CEO Mark Ashton said: “Or we’re also happy to hold their stock. Again, they will still have full ownership and we will take care of the product journey from the point of sale.”

Saint James: French heritage lifestyle brand Saint James is shifting its manufacturing activity to produce protective masks for health institutions and hospitals. 

Diadora and Geox: Enrico and Mario Moretti Polegato, presidents of Diadora and Geox, have donated one million euros to the Veneto Region of Italy to help manage the ongoing health emergency. 

PrettyLittleThing: Founder and chief executive Umar Kumani has donated his salary for March to small businesses struggling due to coronavirus. 

Bezo London: Women’s T-shirt brand Bezo London is donating 75% of sales from its new Zodiac Collection to the NHS. 

Allbirds: Sustainable footwear brand Allbirds is offering NHS workers on the frontline of fighting coronavirus a free pair of shoes. Doctors, nurses and medical staff can claim a free pair by filling out a short form online. The brand said it wanted to show its appreciation for “what the incredible NHS is doing for the country during these awful uncertain times.”

Kurt Geiger: Having closed its 55 high street stores across UK and Ireland, Kurt Geiger is urging its 2,000 store workers to utilise their time whilst being paid and not working to become part of their volunteering scheme for employees with Age UK. 

Inditex: Zara owner Inditex is looking to convert part of its textile manufacturing capacity in Spain to produce hospital gowns. It has also pledged to make available to Spain its vast global logistics and supplier network to help distribute materials including protective masks, gloves, goggles and caps. 

H&M Group: The Swedish retail group is arranging for its supply chain to produce personal protective equipment to be provided to hospitals and health care workers. 

John Lewis: The department store is donating comfort items and Easter gifts to local hospitals to support NHS workers. 

Mango: Mango will donate and distribute 2 million medical masks to hospitals across Spain. 

Phoebe English: English fashion designer Phoebe English is offering to make face masks for organisations that are running low. The designer is also offering assistance to those in the SE8 area of London who are struggling to get the food or medication they require.

If you or your business has machinery that can assist in making face masks or other medical garments you can contact to help. 

Country of Origin: Knitwear brand Country of Origin is launching a kickstarter campaign to retool its knitting factory temporarily to manufacture WHO-grade hand sanitiser. 100% of profits will be used to supply care homes free of charge. 

In The Style: Etailer In The Style has pledged to donate 100% of profits from its new collection with Olivia Bowen to Age UK to help support elderly people through the Covid-19 crisis. It has since widened this commitment and will donate 10% of proceeds from all In The Style sales to the charity. 

Three Graces: Womenswear brand Three Graces London is to donate 100% of net sales from all products sold on its website over the next two weeks to homeless charity Crisis.

Sophia Webster: Footwear brand Sophia Webster is gifting 200 pairs of its FlyBy trainers to NHS workers. 

LVMH: The French luxury goods group is producing hand sanitiser at three of its perfume and cosmetics factories for distribution to French hospitals fighting the country’s coronavirus outbreak.


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