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The latest news, commentary and analysis covering the fashion retail industry's response to the coronavirus Covid-19 pandemic, spanning retailers, brands, suppliers, logistics providers and shopping centres

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Sunny Bird, founder of Perfect Dress Company

How Covid-19 has impacted my start-up brandSubscription

8 April 2020

Sunny Bird launched Bournemouth-based women’s fashion brand Perfect Dress Company three months ago. She discusses how she is keeping the business going through the coronavirus outbreak. 

Joanna davies 2

Black White Denim's positive approach to coronavirus survivalSubscription

7 April 2020 By Jo Davies

Jo Davies, owner of Cheshire-based boutique Black White Denim, says independents have the agility to survive the coronavirus crisis and fight it with positivity.

paul hayes seasalt

How Seasalt is navigating the coronavirus stormSubscription

6 April 2020

Paul Hayes, CEO of Seasalt, explains how the lifestyle retailer is coping with the coronavirus pandemic.

Lucy aylen lucy tighe never fully dressed

Retailer Insight: Steering a small business through a pandemic Subscription

3 April 2020 By

Founder Lucy Aylen shares how agility and a focus on community spirit is helping womenswear brand Never Fully Dressed cope with coronavirus’s impact on wholesale partners.

shanghai skyline

Learnings from China's coronavirus recoverySubscription

3 April 2020 By

China is lifting its lockdown. What does that mean for the country’s retail landscape and what can UK retailers learn from China?

Surgical masks shutterstock 1665408049

Fashion suppliers' NHS rescue missionSubscription

2 April 2020 By

As the front-line fight against the Covid-19 coronavirus intensifies, UK suppliers and manufacturers have been quick to offer their services to the NHS for the production of personal protective equipment (PPE). 


Comment: We buyers need to protect the supply chainSubscription

2 April 2020

Julia Redman, founder of consultancy BuyersEye and former head of buying for menswear, kidswear and homeware at value retailer M&Co,  discusses the responsibility buyers have to support their suppliers through the Covid-19 crisis

George heaton

Comment: 'Completely re-strategising' streetwear brand RepresentSubscription

2 April 2020

George Heaton is the founder of luxury streetwear label Represent, which is stocked by Harvey Nichols and Selfridges. He tells Drapers how the business is reacting to the impact of coronavirus.  

Trickers isetan department store tokyo

Comment: Northampton footwear is weathering the coronavirus storm Subscription

1 April 2020

Martin Mason, managing director of footwear manufacturer and brand Tricker’s, explains how the 191-year-old Northampton business has reacted to the coronavirus epidemic.

Kirsty mcgregor 2019 index

Editor’s Comment: Social distancing casts doubt on trade showsSubscription

1 April 2020 By

The future of the traditional wholesale model in fashion has been the subject of much debate over the past few years.

high street

Is coronavirus the final blow for bricks-and-mortar retail? Subscription

31 March 2020 By

Even before the current crisis, retailers were rethinking their approach to physical stores. Will they ever recover from the blanket closures?

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An indie ready for the coronavirus fightSubscription

30 March 2020

Vanessa Hodgson, founder and managing director of Suffolk- and Norfolk-based independent womenswear chain Collen & Clare, discusses how communicating amid the coronavirus crisis is the “only hope of moving forward”. 

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