Cos is opening its first concession in Selfridges.
The sister brand to Swedish fashion giant H&M, will open on the second floor of Selfridges’ iconic Oxford Street store in what it calls an “exciting new venture” for the retailer.
Cos brand director Pernilla Wohlfahrt said: “We are very pleased with our progressive expansion since the launch of our first Cos store on Regent Street in 2007. A concession within Selfridges marks a significant step in our expansion and a noteworthy extension and compliment to our current stores.”
Cos will offer a capsule collection in its Selfridges concession. It now has five stand alone stores in the UK.