Clothing prices fell for the 14th consecutive month in June as shoppers turned to discount stores to find bargains, according to the British Retail Consortium.
The price of clothes was 13.7% lower last month than the same time the year before, while overall prices at the till – including clothing, food and furniture – fell by 1.8%. This is the biggest annual drop in prices since the BRC-Nielsen Shop Price Index began in December 2006.
Food prices rose 0.6% year on year, with the rate of increase limited by fierce competition among the big supermarkets.
The BRC said the popularity of discount stores had helped to drive down the cost of clothing.
“June saw plenty of good news for cash-conscious customers, and confirms that retailers have continued to work hard to help budgets go that bit further over the summer,” said BRC director general Helen Dickinson.