Outdoor & Cycle Concepts is launching in Leicester with a shop combining its Cotswold Outdoor and Runners Need stores.
The store, which will open at Leicester’s Highcross shopping centre later this year, will measure 8,800 sq ft. It will stock its hiking, cycling, climbing and running clothing, equipment and footwear ranges.
The news comes after Outdoor & Cycle Concepts launched a “megastore” concept – which combined its three Cotswold Outdoor, Snow + Rock and Runners Need stores into a one-stop shop for outdoors enthusiasts – on Kensington High Street in London in December.
Iain Mitchell, UK commercial director at Hammerson, which operates Highcross, said: “The trend for athleisure and well-being products continues to grow in popularity, so both brands are ideally placed to capitalise.”